Tesco, one of the largest national retailers of food and beverages in the UK (along with smaller operations in other markets around the world), has gone through a lot over the last couple of years, with various negative profit reports, with the bad news culminating in their most recent report, which was overstated £263 million in profit.

All of this negative attention has caused Tesco’s stock prices to plummet massively, endangering its standing in the marketplace as its leader.

In its more recent statements, the Chief Executive, acting as the company spokesperson, has stated that they expect yearly profit to fall sharply below expectations. They attribute this to a number of reasons, without shirking the clear connection to the problems they had earlier this year, as they have made a number of decisions recently which are more geared towards improving their long-term strategy. This is probably a smart choice as anything they could do in the short-term to reverse their current standing in the market could damage their brand and their business.